DW Editorial Lead
During my doctoral studies and research tenure at LMU Munich, I led the online editorial team for DIGITALE WELT Magazin. This role, supported by the InnoMi project, involved managing the publication’s digital presence and strategic direction, aiming to effectively bridge scientific research and industry perspectives on digitalization trends.
Role: Head of Online Editorial Team
Publication: DIGITALE WELT Magazin (DW)
Affiliation: LMU Munich
Duration: 2018 - 2023
Key Responsibilities & Achievements:
- Digital Strategy & Content Management: Oversaw all online content publication and social media channels, defining the editorial calendar and ensuring alignment with the magazine’s goal of integrating academic and economic discourse.
- Process Optimization & Automation: Developed and implemented streamlined workflows for content acquisition, editing, and publication. Introduced automation solutions that significantly reduced manual workload and improved efficiency.
- Portfolio Expansion: Actively broadened the scope and variety of online content to better serve the target audience and reflect emerging digital trends.
- Website Relaunch Oversight: Played a key role in managing a major website redesign project, focusing on user experience, modern aesthetics, and facilitating a transition towards a digital-first content strategy.
Prior to leading the online team, I contributed to the print editions of the magazine, specifically managing the “Wissen” (Knowledge) section. These earlier contributions are archived and accessible online.
